WEB + FUTURE VISION
Moja
Sector
Insurance
Moja is AXA's new digital-only insurance brand for customers who buy products or use services via their smartphone or tablet.
Moja’s tagline is ‘simpler, fairer, and always there’. This is demonstrated by its focus on providing an intuitive online experience with an easy-to-understand customer journey, straightforward information and no insurance jargon.
WEB + FUTURE VISION
Moja
Sector
Insurance
Moja is AXA's new digital-only insurance brand for customers who buy products or use services via their smartphone or tablet.
Moja’s tagline is ‘simpler, fairer, and always there’. This is demonstrated by its focus on providing an intuitive online experience with an easy-to-understand customer journey, straightforward information and no insurance jargon.
WEB + FUTURE VISION
Moja
Sector
Insurance
Moja is AXA's new digital-only insurance brand for customers who buy products or use services via their smartphone or tablet.
Moja’s tagline is ‘simpler, fairer, and always there’. This is demonstrated by its focus on providing an intuitive online experience with an easy-to-understand customer journey, straightforward information and no insurance jargon.
“
We want 'something' we can use internally to generate engagement of all internal stakeholders, including C-suite.
The brief
Working in alignment with the branding team, we were tasked with the creation and development of the brand digital design language.
More specifically, we'd look at the quote journey (the primary source of business for insurance brands), but also explore what the experience future vision for the product could be, with the latter being an essential internal engagement piece.
“
We want 'something' we can use internally to generate engagement of all internal stakeholders, including C-suite.
The brief
Working in alignment with the branding team, we were tasked with the creation and development of the brand digital design language.
More specifically, we'd look at the quote journey (the primary source of business for insurance brands), but also explore what the experience future vision for the product could be, with the latter being an essential internal engagement piece.
“
We want 'something' we can use internally to generate engagement of all internal stakeholders, including C-suite.
The brief
Working in alignment with the branding team, we were tasked with the creation and development of the brand digital design language.
More specifically, we'd look at the quote journey (the primary source of business for insurance brands), but also explore what the experience future vision for the product could be, with the latter being an essential internal engagement piece.
UX research: looking at best in class and ways to optimise the quote journey
UI toolkit: setup a brand UI to support all work streams
UX research: looking at best in class and ways to optimise the quote journey
UI toolkit: setup a brand UI to support all work streams
UX research: looking at best in class and ways to optimise the quote journey
UI toolkit: setup a brand UI to support all work streams
The work
With different work streams starting at the same time and no design language yet to be defined, it became essential to setup design process that not only was air tight, but also supported multi-squads.
First we created a UX/UI toolkit that brought the brand essentials (colour, typography, etc) as well as expanding it with the foundations for digital (e.g.: supporting colours, buttons, input fields, etc.), whilst insuring accessibility standards were in place.
At the same time, we defined two squads for two main work streams: one to focus on the quote journey for the web, and another to work on the future vision prototype. Both streams would use a newly created UX/UI toolkit, as well as contribute to its growth with new patterns and components.
The language created is vibrant and clean, anchored to the brand principles of transparency and simplicity. It uses bold typography iconography as well as animation to add a level of playfulness to the experience.
Role
Design/creative director
Team
3 senior designers
Duration
16 weeks (quote) / 2 weeks (future vision)
Skills
Digital branding
Design systems
Product design
Prototyping
Client presentation
The work
With different work streams starting at the same time and no design language yet to be defined, it became essential to setup design process that not only was air tight, but also supported multi-squads.
First we created a UX/UI toolkit that brought the brand essentials (colour, typography, etc) as well as expanding it with the foundations for digital (e.g.: supporting colours, buttons, input fields, etc.), whilst insuring accessibility standards were in place.
At the same time, we defined two squads for two main work streams: one to focus on the quote journey for the web, and another to work on the future vision prototype. Both streams would use a newly created UX/UI toolkit, as well as contribute to its growth with new patterns and components.
The language created is vibrant and clean, anchored to the brand principles of transparency and simplicity. It uses bold typography iconography as well as animation to add a level of playfulness to the experience.
Role
Design/creative director
Team
3 senior designers
Duration
16 weeks (quote) / 2 weeks (future vision)
Skills
Digital branding
Design systems
Product design
Prototyping
Client presentation
The work
With different work streams starting at the same time and no design language yet to be defined, it became essential to setup design process that not only was air tight, but also supported multi-squads.
First we created a UX/UI toolkit that brought the brand essentials (colour, typography, etc) as well as expanding it with the foundations for digital (e.g.: supporting colours, buttons, input fields, etc.), whilst insuring accessibility standards were in place.
At the same time, we defined two squads for two main work streams: one to focus on the quote journey for the web, and another to work on the future vision prototype. Both streams would use a newly created UX/UI toolkit, as well as contribute to its growth with new patterns and components.
The language created is vibrant and clean, anchored to the brand principles of transparency and simplicity. It uses bold typography iconography as well as animation to add a level of playfulness to the experience.
Role
Design/creative director
Team
3 senior designers
Duration
16 weeks (quote) / 2 weeks (future vision)
Skills
Digital branding
Design systems
Product design
Prototyping
Client presentation
Quote: using modern APIs and new patterns to simplify data capture and shorten the journey
Quote: using modern APIs and new patterns to simplify data capture and shorten the journey
Quote: using modern APIs and new patterns to simplify data capture and shorten the journey
Using speech recognition and AI to service new products
Make a claim is easier and full mobile friendly
Using speech recognition and AI to service new products
Make a claim is easier and full mobile friendly
Using speech recognition and AI to service new products
Make a claim is easier and full mobile friendly